How a Music Teacher makes over $300,000 a year using YouTube
All it took was a guitar and a selection of online guitar lessons for the musician Heitor Castro to achieve fame and make a living out of it. In fact the videos posted by him on YouTube are so successful that one of them has been viewed nearly 3 million times. And Heitor is quickly to admit that social media played a major role in recruiting students for his music school, called Mais Que Música, which is a leading school based in Rio de Janeiro.
“When I started in 2006, I was a pioneer in using YouTube for music lessons here in Brazil. When I posted the first video , there was nothing like that at the time. I remember that videos couldn’t be larger than 2MB. Often you had to compress the file to the point that it looked like you were watching the video underwater, so blurry, “he says laughing. The now 45 year-old businessman and musician manages four subsidiaries of Mais Que Música and also provides his courses digitally – DVD or Streaming – which includes the same curriculum as in his schools.
He says he started using the web, based on the need of his students. “I didn’t want beginner students to forget some of the essentials of each class, like what is a ‘guitar chord’ etc. I started using YouTube to produce reminders such as ‘careful with this chord – don’t hold the chord like this’. The feedback was amazing. No one had seen anything like this in Brazil or in the world at the time and it clearly made me different. ” he explains.
These days, most of the older videos that Hector uploaded to YouTube have been deleted, but you can still find one from his beginnings in 2006.
In addition to YouTube, Heitor uses Facebook to promote his lessons and recruit new students. “I post a lot of small sound bites of my lessons and make sure to boost a post a day,” he says.
All this social promoting and online selling seems to be paying off. The online Store Mais Que Música, is generating sales of more than $300,000 a year and continues to grow. The investment into e-commerce generated DVD sales continues to grow at 30% per year. “If I had not invested in social media early on, surely I wouldn’t be as successful as I am today. I got lucky using YouTube and I’m convinced that this tool has changed my life,”concluded Heitor.
Heitor’s story is only one of a number of entrepreneurs all across Brazil that have started embracing the opportunities the digital world provides. We have been showcasing a number of stories from entrepreneurs across Brazil and just as Hector who became an entrepreneur, other entrepreneurs can benefit from social media as well. With Tyngu , we are introducing a new platform with more than 85 online lessons on Facebook , Twitter, YouTube focused on teaching new users the essentials on how to use these platforms professionally. Click here to check us out.